Brand Mission

Imagine every second at home feeling like a romance novel
At Guuds, we’re obsessed with turning everyday moments into something magical! We believe home is where the heart and the vibe is—and our candles are here to set the mood. Whether you're soaking up a cozy solo night or sharing laughs with your favorite people, our hand-poured soy candles are all about celebrating the joy of being right where you are.
As a proud Black and women-owned brand, we're all about warmth, love, and creating spaces that feel like a hug. Our candles are made with clean, natural, and organic ingredients - no toxins, no junk - just pure goodness you can feel great about. Plus, they're long-lasting and eco-friendly, so you can light up your space again and again.
From their dreamy scents to their timeless designs, our candles are made to lift your spirits, add a glow of elegance, and wrap your home in comfort. So go ahead and romanticize the moment. You deserve it.


Our Values
At Guuds, we believe that candles should not only smell great, but also be kind to the environment and make you feel good using them. All of our candles are made by hand using non-GMO vegan soy wax, ensuring that no harmful chemicals are used in our production. We also use sustainable materials for our candle jars and paper packaging to help reduce our environmental impact. Light up one of our candles and transform any room into an oasis of comfort and relaxation.
Our candles: made of paraffin-free 100% soy wax, phthalate-free non-toxic fragrance oils, and low smoke 100% cotton wicks
Our vessels & packaging: made of 100% recyclable materials including glass, aluminum, and paper.
Our business: pick-up delivery option for local orders to moderate carbon footprint.